Total Wine is killing us due to their superior SEO optimization in their site.

If you go to their "Wine" section, the bottom of the page states the following: "You won't find a better selection of red wine, white wine, sparkling wine, Rosé wine, dessert wine, Sake and plum wine, fruit wine, and canned wine from around the world to shop online!"

Their beer page has: "Whether you’re craving the most popular national beer brand or the newest, craziest, must-have microbrew, Total Wine & More is ready for you, with more than 2,500 beers in stock for you to shop in store or online!"

Etc. etc. etc.

This copy drives google traffic to their pages. We need similar optimization - everything needs to be done with SEO in mind. This feature will be a benefit to every company that uses your platform.